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Xue Gao | OMICS International
ISSN: 2168-9601

Journal of Accounting & Marketing
Open Access

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Xue Gao


The Digital Sales Transformation Featured by Precise Retail Marketing Strategy in China

In the context of digital marketing mode, the traditional retail industry encounters unprecedented impact and competitive edges of traditional marketing are disappearing. This paper comprehensively explores and analyzes retail precision marketing strategies based on the digital marketing model. Firstly, the predicament faced by the traditional reta... Read More»

Guoan Zhu and Xue Gao

: J Account Mark 2019, 8: 313


Abstract Peer-reviewed Full Article Peer-reviewed Article PDF Mobile Full Article

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