Perception Study of Wine MarketCulture of an Emerging Market-India-Will it Emerge from Infant to Growth Stage?
The purpose of this paper is to find out the consumer perception towards wine in emerging market like India.Design/methodology/approach: This study is based on questionnaire administered to respondents in the city on Nashik, which is the largest producers of wine in India and SARC countries, and Mumbai-the financial capital and mini India due to its population mix in the second phase. Total 280 respondents from both the cities of different age groups participated in this study. 150 are from Mumbai. It is a descriptive study. READ...