The mass media are the symbolic arena where social issues and their proponents are defined as legitimate or illegitimate. With its secular and quasi-monopolistic nature, the mainstream media in Turkey constitute an interesting example with their different attitude to various social movements. In this study, I elaborate on the media framing of two social movements, namely, environmental, and feminist. It becomes necessary to consider the cultural, economic and political contexts to analyze the media framing of these movements. By analyzing the three most popular newspapers in Turkey, I attempted to establish the nature of media framing of social movements in Turkey. The findings reveal that the ideological and material interests of journalists play out in sha ping their sympathetic attitudes toward the feminist and environmentalist movements