The advertising of medicinal products and therapeutic preparations has long been established in mass media communications. A significant amount of space in medical journals is reserved for advertising medicines and OTC preparations. In the US, 96% of medicinal journals contain advertisements.
Citation: Meštrović A, Gjergja A, Košiček M (2012) Patients Need a Competent Pharmacist for a Safe and Successful Therapy. Adv Pharmacoepidem Drug Safety 1:104. doi: 10.4172/2167-1052.1000104