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i) Increase their internal efficiency and manage their capacity and yields better. It will enable the crats men to manage their inventory management system and craftsmen to adjust their pricing to demand fluctuations in order to maximize their profitability. ii)) Interact effectively with the consumers and personalize the product. It will enable the craftsmen to identify the needs and taste of the users so that the crafts men of Kalamkari Paintings and Cheriyal Paintings and Kondapalli Toys can be developed according to the needs and tastes of the users and it will improve their sustainability. iii) Revolutionize tourism intermediation and increase the point’s o sale. ICTs will remove the intermediaries so that the craftsmen directly sell the product to the customer and the cost of the product will not be increased so that craftsmen can enjoy the profits and buyers can get the products at slower rate. iv) Support efficient cooperation between partners in the value system. For example, Craftsmen can attach the customers. iv) Enhance the operational and geographic scope by strategic scope tools for global expansion.

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