alexa Motivations, Limitations and Revenue Management Implications of Daily Deal Offerings

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Motivations, Limitations and Revenue Management Implications of Daily Deal Offerings

offering daily deals has become a popular marketing approach in recent years. This research investigates whether daily deals add value to suppliers businesses. We investigate motivations for daily deals, revenue management implications and limitations of such, and differences between conventional marketing approaches and daily deal offerings. The research method included questionnaires, interviews, and direct collection of deal data via the internet. We find that daily deals can add value by informing better revenue management practices.

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