alexa Examining Kenyas Tourist Destinations Appeal: the Perspectives of Domestic Tourism Market

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Examining Kenyas Tourist Destinations Appeal: the Perspectives of Domestic Tourism Market

Kenya’s tourism activity has always been centered on the coastal beaches and a few game parks despite of being endowed with a unique combination of tourist attractions spread throughout the country. Noting this skewed nature of tourism development, this study aimed at investigating the status of appeal of the different Kenya’s tourist regions from the perspective of the domestic market with the goal of examining the efficacy of the destination appeal enhancers. Data was collected using semi-structured questionnaires and analysed using mainly descriptive statistics.



 

 
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