alexa Applicability of Tort Law for Protection of Trademark

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Applicability of Tort Law for Protection of Trademark

The main purpose behind giving trademark a protection is reducing consumer search cost. It indirectly protect consumer to obtain consistent quality product. A strong trademark is developed when a consumer is able to identify the source of a product or service based on the trademark as well as goodwill associated with that trademark. Creation of such reputation/goodwill requires expenditures on product quality, service, advertising etc. Therefore protection of trademark is required. With increasing competition and globalization trademark protection has gained more significance.

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