Consumer Trends in Food Packaging

Many consumers in the United States and Europe become more concerned with the global impact of their purchases, companies are meeting new concerns with more recycled materials and biodegradable materials. Growing awareness about environmental issues. Consumers search for new products and experiences tailored to their needs. Health awareness is going mainstream nowadys. The growing need for reassurance that products are trustworthy when food safety is at risk. Convenient products becoming a key need for 'on-the-go' consumers looking for instant gratification. The growing influence of healthy and sustainable life, diet watching, consumer packaged goods, ageing boomers and smaller households and the need for fresh and non-processed foods are among the factors driving the shift in what and how consumers eat.

The food packaging industry is vibrant and highly competitive, with food manufacturers always on the look-out for packaging that can provide consumers with increased convenience as well as longer shelf life at a lower cost than their existing packaging. The food industry is well aware that consumers want innovation and value novelty, and therefore the packaging industry must innovate or stagnate. Given the size and diversity of the food packaging industry, this brief overview can only touch on a few of the major trends and innovations.

  • Fresh foods
  • Healthy and sustainable
  • Lifestyle logistics
  • Consumer Packaged Goods
  • Rethinking natural
  • Cook-less meals
  • Diet watching

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