Disruption in retail: efficiency versus experience

Digital transformation. At its highest level, it means using digital technologies to create game-changing business innovations that disrupt existing industries or create whole new ones. That’s a pretty simple definition, but it quickly gets very difficult to drive that down to specifics. People point to Spotify or Uber, where technology upended a market. With Spotify (digital streaming), physical media for delivering music became irrelevant. With Uber, technology can connect people who need rides with people who have cars with some ride capacity. In both cases, it changed the economics of the impacted industry in radical ways.

 

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