Food Packaging Industry Scenario in Italy

Italy is the 4th largest food and drinks manufacturer in the European Union (EU) and Italy’s food and drinks industry is the country’s second-largest manufacturing sector. It accounts for about 12% of GDP and had a total sales value of US$168 billion in 2008. Italy is a significant producer and exporter of food and beverage products. The main exports are wine, pasta, canned tomatoes, cheese and olive oil. In 2007, F&B exports were worth an estimated US$26.1 billion, while imports were worth US$20.5 billion. Products with potential demand trends in the Italian market are organic foods, functional foods and low fat food products.  Coop Italia is the largest supermarket chain in Italy and Esselunga is the main one in the north-west, and is a leader in terms of quality of products and service. Esselunga is also strong on private label ranges of products.

The global consumer packaging market is valued at approximately US$400b and an estimated US$500b if industrial end‑markets are included. The sector includes five main types of packaging. Paper and board (including paper bags and cartons) is the largest consumer packaging category with a ~34% share of the total packaging market. Rigid plastics (tubs, pots and jars etc.) is the second-largest packaging category with a ~27% share and is one of the faster‑growing categories, forecast to grow above real GDP (~4% per year) until 2015.

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Five year forecasts of market trends and market growth
  • Major pack types in Italy
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats

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