Marketing and Pricing of Fish

Fish markets were known in antiquity. They served as a public space where large numbers of people could gather and discuss current events and local politics. Because seafood is quick to spoil, fish markets are historically most often found in seaside towns. Once ice or other simple cooling methods became available, some were also established in large inland cities that had good trade routes to the coast. Since refrigeration and rapid transport became available in the 19th and 20th century, fish markets can technically be established at any place. However, because modern trade logistics in general has shifted away from marketplaces and towards retail outlets, such as supermarkets, most seafood worldwide is now sold to consumers through these venues, like most other foodstuffs. Consequently, most major fish markets now mainly deal with wholesale trade, and the existing major fish retail markets continue to operate as much for traditional reasons as for commercial ones. Both types of fish markets are often tourist attractions as well.

However, because modern trade logistics in general has shifted away from marketplaces and towards retail outlets, such as supermarkets, most seafood worldwide is now sold to consumers through these venues, like most other foodstuffs. Consequently, most major fish markets now mainly deal with wholesale trade, and the existing major fish retail markets continue to operate as much for traditional reasons as for commercial ones. Both types of fish markets are often tourist attractions as well.

  • Commercial aquaculture plan, Business Planning for Small Farms, Micro and macro economics of aquaculture, Aquaculture Statistics and Information

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