Marketing in Emerging and Transition Economies

  • Digital Marketing
  • Social Media Marketing
  • E-mail marketing
  • What do you think about the creativity in advertising?
  • The practice of advertising (counting the cost to the customer)
  • Possibility of giving a room for two brands in single advertisement
  • Importance of measuring economic value of celebrity endorsements
  • The marketing and its legal problem of distinctiveness (colors, brands, and trademarks)
  • Giving importance to entertainment in advertising, tracking reactions to humor

Marketing in Emerging and Transition Economies Conference Speakers