Packaging Design and Brand Innovation

Healthy lifestyle choices, competition from other segments of the food industry, increased safety regulations and the global demand for milk products hold profound influence over the dairy market. Dairy production and marketing have responded to these challenges with innovative solutions. From creative additives to new filling technologies and from innovative packaging to extensive flavor choices, current dairy aisles reflect market trends and packaging advancements. New technologies require new methods of handling and innovative designs to process and package dairy containers. Hartness supplies advanced solutions, which aid in the safe and efficient production of milk, cheese and yogurt complying with new packaging designs and filling technologies.

Healthy lifestyle choices, competition from other segments of the food industry, increased safety regulations and the global demand for milk products hold profound influence over the dairy market. Dairy production and marketing have responded to these challenges with innovative solutions. From creative additives to new filling technologies and from innovative packaging to extensive flavor choices, current dairy aisles reflect market trends and packaging advancements. New technologies require new methods of handling and innovative designs to process and package dairy containers. Hartness supplies advanced solutions, which aid in the safe and efficient production of milk, cheese and yogurt complying with new packaging designs and filling technologies. There is a need for milk, dairy products and other liquids offer reliable, hygienic, efficient and accurate liquid packaging solutions.

Milk is a liquid and therefore requires a container at every stage of movement from the cow to the consumer. At the early stages of dairy development the cow's udder was used as the basic container for all purposes. The cow, kept in the town stall, was brought to the customer's doorstep for milking. The first significant development in the packaging of milk for retail sale came at the very end of last century with the introduction of the process for sterilized milk in which the retail container, the glass bottle, formed an integral and essential part. In the dairy industry, the packaging process has to satisfy high technical and quality standards.

  • Portable pouches
  • Dairy packaging design - Rebranding
  • Innovative packaging: Milk & cookies in a single container
  • Pan-ready pouches of cheese for food service
  • Inhouse designed packaging products
  • Retail-ready packaging (RRP) and Modified atmosphere packaging (MAP)

Related Conference of Packaging Design and Brand Innovation

Packaging Design and Brand Innovation Conference Speakers