Pharma Marketing

A pharmaceutical company  is a commercial business licensed to research, develop, market and/or distribute drugs, most commonly in the context of healthcare. The winds of change are blowing through and, in fact, revolutionizing logistics in the global pharmaceutical industry. The prime contributing factors are rising costs, growing risks, changing consumer needs and tightening regulations ,globally.

Pharmaceuticals represented a US$300 bn-a-year market globally as of 2015, the World Health Organization states. The global pharmaceutical market is expected to surpass US $400 bn by 2018, with the ten largest pharmaceutical companies collectively commanding about a third of the market.

A pharmaceutical company  is a commercial business licensed to research, develop, market and/or distribute drugs, most commonly in the context of healthcare. The winds of change are blowing through and, in fact, revolutionizing logistics in the global pharmaceutical industry. The prime contributing factors are rising costs, growing risks, changing consumer needs and tightening regulations ,globally.

Pharmaceuticals represented a US$300 bn-a-year market globally as of 2015, the World Health Organization states. The global pharmaceutical market is expected to surpass US $400 bn by 2018, with the ten largest pharmaceutical companies collectively commanding about a third of the market.

  • Role of Pharmaceutical Representatives
  • Evaluation of Marketing
  • Regulation and Fraud
  • Cost Effectiveness of Medicines (Pharmacoeconomics)

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