Pharmacy Marketing

The Present Marketing practice in the Pharmaceutical sector, examining both customer and doctor slanted towards promotion. The present examples of marketing practices and their impact on consumer and doctor behavior. It identifies impact of these practices which include misleading advertising, disease shove and escalating costs. It goes on to maintain the need for an independently monitored code of practice for marketers in the pharmaceutical sector and a great degree of consumer education for both end users and those Prescribing drugs.

  • R&D investments
  • Generic Versus branded pharmaceutical products
  • Biopharmaceuticals and challenges
  • Market revenue forecast
  • Pharma economical foot print
  • Drug pricing
  • Vaccine R&D
  • World wide prescription drug & sales

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Pharmacy Marketing Conference Speakers