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Editor - Ekant Veer | University of Canterbury | 10600
ISSN: 2168-9601

Journal of Accounting & Marketing
Open Access

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Ekant Veer

Ekant Veer
Ekant Veer
University of Canterbury
New Zealand
University of Canterbury


Dr. Ekant Veer is a Senior Lecturer of Marketing at the University of Canterbury, New Zealand. His research draws on multiple methods of inquiry to understand how consumers’ identities impact their attitudes and subsequent behaviour. His work focuses specifically on the role that marketing plays in improving consumer wellbeing. Dr. Veer also works in the realm of online identities and the role that Social Media plays in expressing identities that may be considered stigmatised by mainstream society. His work has been published in numerous international journals, including the Journal of Marketing Management, Marketing Letters, European Journal of Marketing, Advances in Consumer Research and Journal of Consumer Behaviour. He is also the current Editor for the Journal of Research for Consumers (, a Green Open Access Journal.

Research Interest

His interpretivist research focuses on understanding how consumers use online technology to cope with identity dissonance, especially when a consumer feels his/her idealised identity is stigmatised by mainstream society.




Are You Not Entertained? Exploring the Increasing Importance of Entertainment in Developing Relationships with Customers

Can Marketing & Accounting Coexist in Harmony?

Ekant Veer and Sarah J. Pratt
Editorial: J Bus Fin Aff 2013, e122
DOI: 10.4172/2167-0234.1000e122

Open Access Journals are like a Box of Chocolates

Ekant Veer
Editorial: J Account Mark 2013, 2: e113
DOI: 10.4172/2168-9601.1000e113
Ekant Veer
Editorial: J Bus Fin Aff 2012, 1:e115
DOI: 10.4172/2167-0234.1000e115
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