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Dr.Helmut Scherer (born 1955) is Professor for Communication Research at the Department of Journalism and Communication Research of the Hanover University of Music Drama, and Media since 1999 and was Director of the Department from 2002 to 2011. Before taking up this post he was Professor of Communication Research from 1997 until 1999 at the University of Augsburg. After completing studies in Communication Research, Philosophy and German at Mainz University in 1984 he took a position at the Research Institute in Allensbach in the Media Research Department. Since 1985 he worked as research assistant at the Department of Mass Communication and Politics at the Friedrich Alexander University in Erlangen-Nuremberg where he also successfully completed his Ph.D in 1989 as well as his Habilitation in 1995. From1996 to 1998 He was chair of the audience reserach division of the German Association of Communication Research (DGPuK). From 1998 to 2002 he was Vice-Chair of the DGPuK.
Reception Research, Media Effects Research, Political Communication, public opinion.
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