alexa Mosad Zineldin | Linnaeus University
ISSN: 2167-0234

Journal of Business & Financial Affairs
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Mosad Zineldin

Mosad Zineldin Executive Editor
Mosad Zineldin
Linnaeus University

Dr. Mosad Zineldin a Professor of Strategic Marketing and Management. Master in Psychology and Master in Peace and Development. 1997-2000 served as a Chairman of the Marketing Department at the School of Management and Economics, Växjö University, Sweden.. Taught at the School of Business, Stockholm University for many years in Finance, Investment, Management and Markting. Engaged in a considerable number of research and consulting activities and responsible for a number of EU/Tempus projects. Has participated in different international conferences as a presenter and a keynote speaker. Organizer and chairman of different international conferences. Wrote and published several books and numerous articles in many different international journals. The book TRM “Total Relationship Management,” is the first book in the world to outline the framework of relationship management from a holistic totality and multifunctional perspective. Has held many visiting appointments in several countries. Member of Emerald’s distinguished international advisory group for improving the publication of scientific works at International Journals Was associate Editor of World Review of Science, Technology and Sustainable Development and Guest editor of the International Journal of Health Care Quality Assurance and Physical Distribution and Logistics management. My articles have appeared in the following Journals:


Research Interest

His research interest includes Marketing, Economy, Economy,
Health and Caring Science etc.



Loyalty, Quality And Satisfaction In FMCG Retail MarketDoes Loyalty In Retailing Exist?
Mosad Zineldin
Opinion Article: J Bus Fin Aff 2014, 3:122
DOI: 10.4172/2167-0234.1000122
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