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Editor - Yinjiao Ye | University of Rhode Island | 6975
ISSN: 2165-7912

Journal of Mass Communication & Journalism
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Yinjiao Ye

Yinjiao Ye
Yinjiao Ye
Department of Communication Studies
University of Rhode Island
Tel. 401-874-4724
University of Rhode Island


Yinjiao Ye joined the University of Rhode Island in 2006. She holds a Ph.D. in mass communication from The University of Alabama. Her teaching interests include advertising, health communication, and communication research methods. Her current research focuses on advertising, consumer behavior and health communication. Her academic work has appeared in journals like Journal of Promotion Management and China Media Research, and she has authored several book chapters about media entertainment and sex in advertising.

Research Interest

Health Communication, Advertising.