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Dr.Samar Rahi is a Lecturer in marketing at Universiti Sultan Zainal Abidin, Malaysia. Doctor of Philosophy (Ph.D.) in Marketing at Universiti Sultan ZainAl Abidin, (UniSZA) Tergganu, Malaysia, 2014-2017. Master of Philosophy (M.Phil) in Marketing, Superior University Lahore, Pakistan, 2012-2014, CGPA: 3.46 on a 4.0 scale and Master’s in Business Administration (M.B.A) in Finance at Superior University Lahore, Pakistan, 2009-2011, CGPA: 3.0 on a 4.0 scale. Bachelor of Arts (B.A) at University of The Punjab Lahore, Pakistan, 2006-2008. He was also a versatile marketing consultant, prolific business development manager, seasoned researcher, having seven years of corporate and three years of academic experience in various national and international institutes. Author of over 17 published articles in international refereed Journals. Editorial board member and reviewer of several journals.
Technology Adoption, Pre and Post Technology issues, Tech Marketing ï‚§ Behavioral Intention of Consumer, Usage of UTAUT Theory in Services Sector ï‚§ Product Conceptualization, Design, Launch and Support ï‚§ Adoption of Network Technologies in Financial Services Marketing ï‚§ Strategic Customer Management, Relationship Marketing and Consumer Behavior
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