Mass Communication means exchanging the information on a large scale to a wide range of people. Through newspapers, films, televisions, media etc. we can we exchange the information. Different types of communications are there like interpersonal communication or organizational communication and they differ from mass communication. They only focus on single source transmitting information to a large group of receivers. Mass communication is chiefly concerned with how the content of mass communication affects the behavior, attitude, opinion, or emotion of the person or people receiving the information.
High-impact journals are those considered to be highly influential in their respective fields. The impact factor of journal provides quantitative assessment tool for grading, evaluating, sorting and comparing journals of similar kind. It reflects the average number of citations to recent articles published in science and social science journals in a particular year or period, and is frequently used as a proxy for the relative importance of a journal within its field. It is first devised by Eugene Garfield, the founder of the Institute for Scientific Information. The impact factor of a journal is evaluated by dividing the number of current year citations to the source items published in that journal during the previous two years.
Last date updated on November, 2020