The mass media are diversified media technologies which are intended to reach large audience by mass communication but technology varies based on the communication. Electronically information can be transmitted through broadcast media such as, film, television, radio and recorded music. Newspaper, book, pamphlet or comics are physical objects and they come under print media. Under mass media public speaking and event organizing will also come. Internet and mobile mass communication comes under digital media. Internet media provides services of mass media, like email, websites, blogs, and internet based radio and television. Mass media targets very large market like entire population of a country.
Peer review refers to the work done during the screening of submitted manuscripts and funding applications. This process encourages authors to meet the accepted standards of their discipline and reduces the dissemination of irrelevant findings, unwarranted claims, unacceptable interpretations, and personal views. Publications that have not undergone peer review are likely to be regarded with suspicion by academic scholars and professionals.
Last date updated on July, 2014