|The mass media are diversified media technologies which are intended to reach large audience by mass communication but technology varies based on the communication. Electronically information can be transmitted through broadcast media such as, film, television, radio and recorded music. Newspaper, book, pamphlet or comics are physical objects and they come under print media. Under mass media public speaking and event organizing will also come. Internet and mobile mass communication comes under digital media. Internet media provides services of mass media, like email, websites, blogs, and internet based radio and television. Mass media targets very large market like entire population of a country.
Open access to the scientific literature means the removal of barriers (including price barriers) from accessing scholarly work. There are two parallel roads towards open access: Open Access articles and self-archiving. Open Access articles are immediately, freely available on their Web site, a model mostly funded by charges paid by the author (usually through a research grant). The alternative for a researcher is self-archiving (i.e., to publish in a traditional journal, where only subscribers have immediate access, but to make the article available on their personal and/or institutional Web sites (including so-called repositories or archives)), which is a practice allowed by many scholarly journals.
Open Access raises practical and policy questions for scholars, publishers, funders, and policymakers alike, including what the return on investment is when paying an article processing fee to publish in an Open Access articles, or whether investments into institutional repositories should be made and whether self-archiving should be made mandatory, as contemplated by some funders.