A Comparative Analysis of Augmented Reality Technologies and their Marketability in the Consumer Electronics SegmentLucas Roitman*, Jeff Shrager and Terry Winograd
Honors Thesis in Science, Technology and Society: Innovation and Organizations, Stanford University, USA
- *Corresponding Author:
- Lucas Roitman
Honors Thesis in Science
Technology and Society:
Innovation and Organizations
Stanford University, UISA
E-mail: [email protected]
Received Date: January 17, 2017; Accepted Date: January 25, 2017; Published Date: February 05, 2017
Citation: Roitman L, Shrager J, Winograd T (2017) A Comparative Analysis of Augmented Reality Technologies and their Marketability in the Consumer Electronics Segment. J Biosens Bioelectron 8:236. doi: 10.4172/2155- 6210.1000236
Copyright: © 2017 Roitman L, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
In this paper, we analyse past approaches in designing and marketing Augmented Reality apps or devices, and we discover key issues that prevented their mainstream adoption. We offer insights into novel approaches to marketing consumer technology products; in particular Augmented Reality devices. We analyse marketing strategies in order to understand which have been successful and which problems should be avoided in future campaigns. Although other papers have discussed some of these topics, none of them has discussed them with an interdisciplinary lens. We also attempt to understand how recent Augmented Reality and Virtual Reality devices have been perceived in society and reported by media. This research includes human-computer interaction expert interviews, historical evolution models for consumer technology, and socio-cultural and political analyses.