Special Issue Article
A Framework for Agricultural Farm-to- Market Supply Chain
The agricultural produce that flows to the urban markets, currently, has an inherent systemic problem, a disorganized sector that causes wastage and destruction of food in transit, resulting ironically in unbalanced demand and supply ratio. It is not the lack of food as much as it is the power to deliver it in a safe and timely fashion to the consumer. Studies have shown that currently, about 30-40% of food that is grown in India is wasted. Out of the many reasons like infrastructure, middlemen, and unregulated pricing, the most important is the safe flow of this commodity to and from a given location. This supply chain problem could be solved using technology. With around 75% of the population owning cell phones, designated pick-up and drop-off locations could be marked and alerted to the potential user. In this paper we propose to develop a user-friendly mobile application that could be used by the farmers and transporters in a way that is mutually beneficial. Help the farmers to get the best out of their product thereby increasing their standard of living,facilitate proper distribution ofagriculturalproducts to the right consumers, avoidspoilage of perishable farm products intransit, and reduce the gap between supplyand demand and bring down prices to areasonable level.