A Study of the Socio-Cultural Factors That Influence Algerian Consumer Attitude towards Insurance ProductsMahdjour M* and Benhabib A
Faculty of Economics and Management, University of Tlemcen, Algeria
- *Corresponding Author:
- Mimouna Mahdjour
Faculty of Economics and Management
University of Tlemcen, Algeria
E-mail: [email protected]
Received Date: June 05, 2017; Accepted Date: June 12, 2017; Published Date: June 19, 2017
Citation: Mahdjour M, Benhabib A (2017) A Study of the Socio-Cultural Factors That Influence Algerian Consumer Attitude towards Insurance Products. J Account Mark 6: 242. doi: 10.4172/2168-9601.1000242
Copyright: © 2017 Mahdjour M, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
This study contributes to a deeper understanding of the impact of various sociocultural factors on the attitude of the Algerian consumer towards insurance services; it analyzes the relationship between some independent variables, such as demographic, cultural and social factors, and the consumer attitude as the dependent variable in the Algerian insurance market.
The study is based on primary data collected from 260 users of insurance products, it used the survey method was used to build a scientific framework for this study. The data were analyzed using (SPSS) V21, (AMOS) V22 through Structural Equation modeling.
The result of this study indicates that the “religious factor” has negatively affected the attitude of Algerian consumer towards insurance products, were some insurance products conflict with religious values and beliefs of the Algerian consumer, while the (reference of family/friends) factor did not have an influence on the Algerian consumer attitude towards insurance services.