A Study on: Attitude of Indian Customers towards Smartphones of Android and Windows Version
Department of Marketing, Regional College of Management, Odisha, India
- *Corresponding Author:
- Prasad S
Associate Professor in Marketing
Regional College of Management
E-mail: [email protected]
Received Date: March 16, 2016 Accepted Date: March 25, 2016 Published Date: March 31, 2016
Citation: Prasad S (2016) A Study on: Attitude of Indian Customers towards Smartphones of Android and Windows Version. J Account Mark 5:167. doi:10.4172/2168-9601.1000167
Copyright: © 2016 Prasad S. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Indian youth has a strong inclination towards the gadgets with preference for latest software. The factor of success for smartphones over the years has been not only in their ability to run well, but also to give access to extended capabilities via third-party apps. A customer attitude model is being developed through the variable taken as service quality, service value and service involvement is being designed and validated through the empirical method of factor analysis by using the questionnaire of sample size 400 technical and non-technical students and executives in India. The SEM of customer preferences has developed through the factor analysis of 20 statements about the different smartphone companies.