alexa A STUDY ON THE EFFECTIVENESS OF SALES INCENTIVES IN IM
ISSN ONLINE(2319-8753)PRINT(2347-6710)

International Journal of Innovative Research in Science, Engineering and Technology
Open Access

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Research Article

A STUDY ON THE EFFECTIVENESS OF SALES INCENTIVES IN IMPROVING SALES PERFORMANCE

Bharthvajan R
Assistant Professor, Bharath School of Business, Bharath University, Chennai – 600073, India
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Abstract

The main aim of this research study is to investigate the performance of the salesperson before and after implementation of newly developed sales incentive packages. The salesperson most of the time are motivated by the technical tools called as incentive which will boost the performance of the salesperson as maximum as possible

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