A Study on the Food Product Commercials in Television with Reference to Humour Appeal
Masters in Electronic Media, CEG, Anna University, Tamil Nadu, India
- *Corresponding Author:
- Shobana Sankaran
Masters in Electronic Media, CEG
Anna University, Tamil Nadu, India
E-mail: [email protected]
Received Date: April 28, 2013; Accepted Date: August 12, 2013; Published Date: August 20, 2013
Citation: Sankaran S (2013) A Study on the Food Product Commercials in Television with Reference to Humour Appeal. J Mass Communicat Journalism 3:158. doi:10.4172/2165-7912.1000158
Copyright: © 2013 Sankaran S. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Humour plays a vital role in television commercials. Humour appeals used in food product commercials has its own elements. The following study examines the elements present in food product commercials based on humour appeal. The study also determines the end users perception of humour based food product television commercials and the recall factor in humour based food product commercials.