ISSN: 2329-888X
The combination of rising consumer incomes, simulative government subsidies and fading memories of post2008 dairy food safety scandals had put the industry on the path to solid recovery. Following a decade of booming growth, China's dairy industry once more faces a period of flat prospects. In this paper, the China dairy industry has been investigated and its strength, weakness, opportunities and threats has been discussed. And a few conclusions have been arrived at.