alexa Actual Self-Image, Ideal Self-Image and the Relation between Satisfaction and Destination Loyalty
ISSN: 2167-0269

Journal of Tourism & Hospitality
Open Access

OMICS International organises 3000+ Global Conferenceseries Events every year across USA, Europe & Asia with support from 1000 more scientific Societies and Publishes 700+ Open Access Journals which contains over 50000 eminent personalities, reputed scientists as editorial board members.

Open Access Journals gaining more Readers and Citations

700 Journals and 15,000,000 Readers Each Journal is getting 25,000+ Readers

This Readership is 10 times more when compared to other Subscription Journals (Source: Google Analytics)

Review Article

Actual Self-Image, Ideal Self-Image and the Relation between Satisfaction and Destination Loyalty

Muhannad M A Abdallat*

Assistant Professor, Chairman of Management and Marketing Department, Kingdom University, Kingdom of Bahrain

*Corresponding Author:
Muhannad M A Abdallat
Assistant Professor
Chairman of Management and Marketing Department
Kingdom University, Kingdom of Bahrain
E-mail: [email protected]

Received Date: May 15, 2012; Accepted Date: June 20, 2012; Published Date: June 28, 2012

Citation: Abdallat MMA (2012) Actual Self-Image, Ideal Self-Image and the Relation between Satisfaction and Destination Loyalty. J Tourism Hospit 1:102. doi: 10.4172/2167-0269.1000102

Copyright: © 2012 Abdallat MMA. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.



Past research efforts in the tourism industry focused on what tourists buy, when they buy, where they buy, and how they buy, but not so much on why they buy. This question of “why” brings us to a micro-level analysis tourism development. In this context among other things, the literature explains the self concept literature in consumer research which helps to explain the psychological underpinnings of travel self-congruity that involves a process of matching a tourist’s self-concept to a destination visitor image. Traditional research methods, which assume a piecemeal process, may not adequately capture the holistic nature of self congruence and, therefore, may have limited predictive validity. The new method will be more predictive of a variety of tourist behaviors such as satisfaction or dissatisfaction. Data for this study were collected from international tourists whom had visited Penang. A total of 400 questionnaires were sent out and 145 were returned (response rate of 36.25%), out of which only 100 were usable (usable rate of 68.97%). This research focused on two types of self-image (ideal and actual). Specifically, ideal self-image had a positive influence on customer satisfaction, while it had a negative influence on actual self image. However, both were found to influence destination loyalty. The mediating support of customer satisfaction was found for only the relationship between ideal self image and loyalty. The data of 100 respondents were gathered through convenience sampling from the departure hall of the Penang International.


Share This Page

Additional Info

Loading Please wait..
Peer Reviewed Journals
Make the best use of Scientific Research and information from our 700 + peer reviewed, Open Access Journals
International Conferences 2017-18
Meet Inspiring Speakers and Experts at our 3000+ Global Annual Meetings

Contact Us

Agri, Food, Aqua and Veterinary Science Journals

Dr. Krish

[email protected]

1-702-714-7001 Extn: 9040

Clinical and Biochemistry Journals

Datta A

[email protected]

1-702-714-7001Extn: 9037

Business & Management Journals


[email protected]

1-702-714-7001Extn: 9042

Chemical Engineering and Chemistry Journals

Gabriel Shaw

[email protected]

1-702-714-7001 Extn: 9040

Earth & Environmental Sciences

Katie Wilson

[email protected]

1-702-714-7001Extn: 9042

Engineering Journals

James Franklin

[email protected]

1-702-714-7001Extn: 9042

General Science and Health care Journals

Andrea Jason

[email protected]

1-702-714-7001Extn: 9043

Genetics and Molecular Biology Journals

Anna Melissa

[email protected]

1-702-714-7001 Extn: 9006

Immunology & Microbiology Journals

David Gorantl

[email protected]

1-702-714-7001Extn: 9014

Informatics Journals

Stephanie Skinner

[email protected]

1-702-714-7001Extn: 9039

Material Sciences Journals

Rachle Green

[email protected]

1-702-714-7001Extn: 9039

Mathematics and Physics Journals

Jim Willison

[email protected]

1-702-714-7001 Extn: 9042

Medical Journals

Nimmi Anna

[email protected]

1-702-714-7001 Extn: 9038

Neuroscience & Psychology Journals

Nathan T

[email protected]

1-702-714-7001Extn: 9041

Pharmaceutical Sciences Journals

John Behannon

[email protected]

1-702-714-7001Extn: 9007

Social & Political Science Journals

Steve Harry

[email protected]

1-702-714-7001 Extn: 9042

© 2008-2017 OMICS International - Open Access Publisher. Best viewed in Mozilla Firefox | Google Chrome | Above IE 7.0 version