alexa Adopting Broadcast Media Sensitization Campaigns for Solid Waste Management
ISSN: 2165-7912

Journal of Mass Communication & Journalism
Open Access

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Research Article

Adopting Broadcast Media Sensitization Campaigns for Solid Waste Management

Akpoghiran I Patrick1* and Okoro Ferdinard2

1Department of Mass Communication, Western Delta University, Oghara, Delta State, Nigeria

2Department of Communication, Delta State Polytechnic, Otefe-Oghara, Nigeria

*Corresponding Author:
Akpoghiran I Patrick
Department of Mass Communication
Western Delta University
Oghara, Delta State, Nigeria
E-mail:[email protected]

Received Date: February 04, 2014; Accepted Date: July 25, 2014; Published Date: August 01,2014

Citation: Patrick AI, Ferdinard O (2014) Adopting Broadcast Media Sensitization Campaigns for Solid Waste Management. J Mass Communicat Journalism 4:208. doi:10.4172/2165-7912.1000208

Copyright: © 2014 Patrick AI, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.



Attitude can be associated as one of the fundamental problems with solid waste management. Poor public attitudes of improper waste disposal as well as lack of self-consciousness of a clean environment constitute one of the greatest problems of solid waste management in Nigeria. Broadcast media can help to influence people’s attitudes. Heavy dependency and exposure to the media tend to shape people’s beliefs, attitudes and perceptions about solid waste management. This study examines media sensitization campaigns for solid waste management in two cities and states in Nigeria. Using the instrument of questionnaire to elicit data from respondents, the study showed that the broadcast media have carried out sensitization campaigns on solid waste management, but the extent and inhabitants’ attitudes towards solid waste management were poor. It is recommendable to have regular but aggressive sensitization campaigns on solid waste management by the broadcast media, which as a matter of importance, should be concerned of all stakeholders in environmental management.


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