AN ACTIVITY BASED CHARACTERISTIC STUDY ON TRAVEL BEHAVIOR OF RURAL MIDDLE CLASS RESIDENTS
Milimol Philip1, Sreelatha T2, Soosan George T3
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Mode choice behavior is a fundamental element of travel behavior that has significant implications for transportation planning and management. It is the demand for activities that produces the demand for travel. In other words the need or desire to engage in an activity at a different location generates a trip. So, once we understand how activities are engaged in the course of a day or a week, a rigorous understanding of travel demand will follow. This paper deals with the study of the travel behavior of rural middle class residents. So in this study we use the activity based approach to predict the travel behavior based on a thorough understanding of the decision process underlying travel behavior. The data for the analysis is collected using household travel survey. The study area selected is a rural village in Ernakulam district of Kerala, India. The total mode share includes walk, bicycle, auto rickshaw, two-wheeler, car and bus in which two wheelers form the major share. The data has been analyzed using Statistical Package for Social Sciences (SPSS).