AN EMPIRICAL ANALYSIS OF THE PRODUCT PORTFOLIO AND EMPLOYEE PARTICIPATION IN PRODUCT DEVELOPMENT PROCESS IN INSURANCE COMPANIES OF SAUDI ARABIA
The purpose of this study is to find out the strength of product portfolio of the insurance companies in Saudi Arabia and the participation of employees of insurance companies in development process of new insurance products. The study is based on primary data collected randomly from the executives of the insurance companies. Data has been collected through questionnaires from 80 executives in the category of Marketing executives, Salesman, and other executives. The questionnaires originally developed in English were translated into Arabic for better and positive response from the respondents. The results of the study show that the insurance companies from outside the country as well as indigenous companies both have strong portfolio of insurance products. The results also show that the executives of the insurance companies in Saudi Arabia actively participate in New Product Development (NPD) process of the company.