An Investigative Model of Marketing Expansion Strategies: PPL Shipyard, Singapore
Patrick Sim MM*
Capital Advisors Partners Asia Pte Ltd, Singapore
- *Corresponding Author:
- Patrick Sim MM
Capital Advisors Partners Asia Pte Ltd
E-mail: [email protected]
Received Date: July 31, 2015; Accepted Date: September 29, 2015; Published Date: October 10, 2015
Citation: Patrick Sim MM (2015) An Investigative Model of Marketing Expansion Strategies: PPL Shipyard, Singapore. J Account Mark 4:144. doi:10.4172/2168-9601.1000144
Copyright: © 2015 Patrick Sim MM. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
This research project addresses the issues of marketing expansion strategy and its effectiveness with regards to PPL Shipyard Pte Ltd, Singapore within the backdrop of the oil rig industry in Singapore. The project will focus on the expansion methods of globally expanding the company’s products and services, namely the expansion of itsoffshore rig designing abilities, rig building capabilities and repair operations. The company was chosen for due to the author’s affiliation with the company and that it is a well-known establishment under its parent company, Sembawang Corporation, which is well known in Singapore for its purview of products and services in the shipping andengineering industry. The literature previews Singapore’s oil rig industry and its global growth. The report will primarily focus on the strategic perspective of the marketing department with regards to identify the marketing expansion strategies using the Ansoffmatrix framework, being the most popular framework for marketing expansion, as well as other related strategies. The research is based on quantitative analysis based on data collection. Summarizedstatistical results of the secondary research has shown that marketing expansion had evolved in a dramatic way and has become a strategic notion for most companies in modern society, especially in the oil rig industry. Further analysis through the BCG group matrix and critical success factors of project expansion and tabulated data will provide further insights. Marketing in a global economy has had a major impact on the oil rigs industry, being one of the largest and fastest growing industries in the world. Marketing expansion had a particular impact on the business because it provides unique opportunities for growth and interaction between partners, suppliers and customers no matter how distant they may be.