alexa Analysis of Motivation Issues and Link with Profitabili
ISSN: 2151-6219

Business and Economics Journal
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Research Article

Analysis of Motivation Issues and Link with Profitability: Case Study of Entrepreneurial Firms in a Rural Cluster in West Bengal, India

Soumyendra Kishore Datta* and Dibyendu Ghosh

Department of Economics, Burdwan University, West Bengal, India

*Corresponding Author:
Soumyendra Kishore Datta
Professor, Department of Economics, Burdwan University
West Bengal, India
Tel: 3422634975
E-mail: [email protected]

Received Date: August 17, 2016; Accepted Date: September 15, 2016; Published Date: September 23, 2016

Citation: Datta SK, Ghosh D (2016) Analysis of Motivation Issues and Link with Profitability: Case Study of Entrepreneurial Firms in a Rural Cluster in West Bengal, India. Bus Eco J 7: 252. doi: 10.4172/2151-6219.1000252

Copyright: © 2016 Datta SK, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.



Analysis and assessment of motivation factors of small scale entrepreneurial firms is very important in the context of developing countries where unemployment is at high level. A case study is conducted in the case of fish hook producing small scale clustered firms in West Bengal, India. In this context, a comparative analysis is made of the ranking of various items of motivation as perceived by the respondents in the cluster, reliability of various items of motivation is judged by using Cronbach’s Alpha test and an index of motivation is developed on the basis of principal component technique to find the level of association between motivation index and firm performance level. The results reveal reasonable degree of reliability among motivation items, indicate moderate degree of association between motivation index and per-capita firm profitability. Govt. should take certain steps for promoting motivation and attractiveness of entrepreneurial work among young generation.


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