alexa ANALYSIS OF TOURIST SATISFACTION WITH THE QUALITY OF AGRICULTURAL FOOD PRODUCTS IN THE HOTELS OF NOVI SAD | OMICS International | Abstract
ISSN: 2162-6359

International Journal of Economics & Management Sciences
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Research Article

ANALYSIS OF TOURIST SATISFACTION WITH THE QUALITY OF AGRICULTURAL FOOD PRODUCTS IN THE HOTELS OF NOVI SAD

Ph.D. Tamara Gajic1*, Bojana Kovacevic2*, Nina Djurica M.A3

1Higher School of Professional Business Studies, Novi Sad, Serbia.

2MA, Higher School of Professional Business Studies , Novi Sad, Serbia.

3Higher School of Professional Business Studies, Novi Sad, Serbia

*Corresponding Author:
Ph.D. Tamara Gajic
Vladimira Perica – Valtera 4
21000 Novi Sad, Serbia
E-mail: E-mail: [email protected]
 
Bojana Kovacevic
Vladimira Perica – Valtera 4
21000 Novi Sad, Serbia
E-mail: [email protected]

Abstract

In recent years, the study of tourism as a major socio-economic phenomenon has been receiving great attention, and it primarily deals with the quality of the provided services as an imperative for success in the market. The quality of the offer is the key segment that dictates the direction and intensity of tourism development. The paper presents data obtained from the research of secondary publications, survey research performed by the authors and statistical documentation, which point to the degree of tourist satisfaction with the quality of food products in the hotels of Novi Sad. The study also touched on the issue of the percentage-wise contribution of certain foods in the daily and annual tourist consumption. The obtained results indicate that for the purpose of long-term expansion of tourism it is necessary to intensively invest into the quality of products and services, and that closer relations must be developed primarily with agriculture, as well as other economic and non-economic activities.

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