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Application Driven Theory: Rigorously Combining Applied and Basic Research Relevant To Accounting and Marketing | OMICS International | Abstract
ISSN: 2168-9601

Journal of Accounting & Marketing
Open Access

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Editorial

Application Driven Theory: Rigorously Combining Applied and Basic Research Relevant To Accounting and Marketing

Linda L. Golden*, William W. Cooper and Patrick L. Brockett

IC2 Institute, University of Texas at Austin, USA

*Corresponding Author:
Linda L. Golden
Business and Marketing, IC2 Institute
University of Texas at Austin, USA
E-mail: [email protected]

Received Date: April 07, 2012; Accepted Date: April 10, 2012; Published Date: April 12, 2012

Citation: Golden LL, Cooper WW, Brockett PL (2012) Application Driven Theory: Rigorously Combining Applied and Basic Research Relevant To Accounting and Marketing. J Acct Market 1:e103. doi:10.4172/2168-9601.1000e103

Copyright: © 2012 Golden LL, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

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