Application of Social Media to Organisation Branding in Nigeria
Christiana Shade Ade-Johnson* and James O Ajayi
Department of Mass Communication, RufusGiwa Polytechnic, Germany
- *Corresponding Author:
- Christiana Shade Ade-Johnson
Department of Mass Communication
RufusGiwa Polytechnic, Germany
E-mail: [email protected]
Received Date: July 10, 2014; Accepted Date: September 29, 2014; Published Date: October 05, 2014
Citation: Ade-Johnson CS, Ajayi JO (2014) Application of Social Media to Organisation Branding in Nigeria. J Mass Communicat Journalism 4:227. doi:10.4172/2165-7912.1000227
Copyright: © 2014 Ade-Johnson CS, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
This paper looks at the application of social media to organization branding. The business environment is speedily becoming highly competitive; it takes good corporate identity which makes a brand conspicuous in the minds of the customers, for an organization to have a good portion of the market share. This is a function of consistent, well circulated effective communication readily being offered by social media. Using two companies from the Nigerian insurance sector, survey was adopted for this study. Findings revealed these organizations, like many others, do not make use of social media as constant means of communication with their clients and potential clients. The study, therefore, recommends that corporate organizations should concentrate on their branding campaigns through the social media, which have robust audience base.