Aquarium Service Design for Innovating Customer Value Constellation-Using Grounding Theory (QSR NVIVO)
Department of Business Administration, Dr.R.K.Shanmugam Arts and Science college, Indili, Kallakurichi, Tamil Nadu, India
- *Corresponding Author:
- Sankaran A
Department of Business Administration
Dr. R.K.Shanmugam Arts and Science college
Indili, Kallakurichi, Tamil Nadu, India
Tel: 04151 220 692
E-mail: [email protected]
Received Date: July 21, 2016; Accepted Date: November 02, 2016; Published Date: November 09, 2016
Citation: Sankaran A (2016) Aquarium Service Design for Innovating Customer Value Constellation-Using Grounding Theory (QSR NVIVO). Arabian J Bus Manag Review 6:276.
Copyright: © 2016 Sankaran A. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Aquarium business service design is an emerging field of business in India. This study aimed to explore the current practices and the customers’ experience, expectation, perception and view of aquarium keeping with regards to the service design. A qualitative research approach has been selected as appropriate for this particular research area. A grounded theory approach and service design tools such as brainstorming, blueprinting has been adopted in the study.