Association among Domestic Activities, Culture and Role of Educated Women and Cable Television in War Affected Area SwatSajjad Ali1*, Muhammad Shahzad1, Zahid Khan2 and Junaid Nazir1
- *Corresponding Author:
- Sajjad Ali
Department of Media Studies
The Islamia University of Bahawalpur, Pakistan
E-mail: [email protected]
Received Date: January 16, 2013; Accepted Date: January 21, 2013; Published Date: January 28, 2013
Citation: Ali S, Shahzad M, Khan Z, Nazir J (2013) Association among Domestic Activities, Culture and Role of Educated Women and Cable Television in War Affected Area Swat. J Mass Communicat Journalism 3:146. doi:10.4172/2165-7912.1000146
Copyright: © 2013 Ali S, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
This study was conducted to assess the effects of watching cable television on some characteristics of women. Population of the study was the educated women between ages 18-30 of District Swat, Khyber Pathtunkhwa was selected. Purposive sampling method was used to select sample from the population. Total Eighty-nine respondents were selected from the population as a unit of analysis to investigate the effects. A structured questionnaire was used to collect the information from the respondents. Descriptive statistics was used to present the data through tables. The result was generalized to the population through chi-square test of association. The result analyzed, that the variables; domestic activities, culture and role of women were significantly associated to the exposure of cable television. Government and private companies have the responsibilities to promote the culture, domestic activities and role of women of Pashtun society by introducing special channel on cable television or frame programs on the existing channels.