Assuring Travelers Loyalty as a Competitive Advantage (A case Study of EGYPTAIR)Daif R1* and Jones E2
- *Corresponding Author:
- Daif R
Lecturer, Helwan University
E-mail: [email protected]
Received Date: February 02, 2015 Accepted Date: May 29, 2015 Published Date: June 04, 2015
Citation: Daif R, Jones E (2015) Assuring Travelers Loyalty as a Competitive Advantage (A case Study of EGYPTAIR). J Tourism Hospit 4:153. doi:10.4172/2167-0269.1000153
Copyright: © 2015 Daif R, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
This mixed methods research study explores assuring travelers’ loyalty as a competitive advantage and develops a model of success factors of airlines loyalty programs. This research aims to evaluate EGYPTAIR Plus program in order to suggest a recommendation for them. The main issue identified with regards to traveler’s loyalty is frequent flyer programs (FFPs). Semi-structured interviews and a questionnaire survey were developed to explore experts and traveler’s approach to the concept of FFPs. This study explores the nature of the impact of DEEPLIST and TPB to assure traveler’s loyalty. The findings illustrated the important aspects which the airlines should follow in order to have success in their FFP. These findings led to the development of a model assuring travelers’ loyalty as a source of competitive advantage. Additionally the findings stressed the necessity of developing policies and practices used by the airlines to facilitate the success of FFP.