alexa Attitude of Pakistan’s Individual Investor t
E-ISSN: 2223-5833

Arabian Journal of Business and Management Review
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Research Article

Attitude of Pakistan’s Individual Investor towards Risk during Bull and Bear Markets

Khakan Najaf, Rabia Najaf* and Shumraiz Ashraf

Department of Accounting & Finance, University of Lahore, Islamabad Campus, Pakistan

*Corresponding Author:
Rabia Najaf
Department of Accounting & Finance, University of Lahore
Islamabad Campus, Pakistan
Tel: +92 (0)51 2604494-7
E-mail: [email protected]

Received Date: March 21, 2016; Accepted Date: August 01, 2016; Published Date: August 09, 2016

Citation: Najaf K, Najaf R, Ashraf S (2016) Attitude of Pakistan’s Individual Investor towards Risk during Bull and Bear Markets. Arabian J Bus Manag Review S2: 010.

Copyright: © 2016 Najaf K, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.



The prime objective of this study is to analysis the individual behavior in both bull and bear markets of Pakistan. In this paper, we have examined the preferences, attitude towards risk and varying market condition. We have taken the data of 100 companies from various sectors. For this purpose the data of four years have been collected. Empirical evidences have shown that we have used the abnormal returns, volatility and systematic risk for the purpose of measure of risk. Due to various behavior biases, the overall individual behaviors are the different. This study is showing that bull and bear behaviors are associated with the Book to market valuation. We are also trying to show that overconfidence has impact on the investment decision. The objectives of this study are 1) To analyze the individuals behavior in the different market condition. 2) In the Bull and Bear market individuals towards risk. 3) impact of overconfidence on the different market situation. This study is the related to bull and bear market of Pakistan. It is limited till four years. In 2007 Karachi stock exchange was high growth it was reached till 14075.84 and with annual return of 33.54%. There have observed the significant effect of overconfidence on the risk attitudes. Our studies have taken the stock market of Karachi. Our study is showing very clearly that investor’s behaviors are different in both markets.


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