alexa Audiences Perceptions of Informative Programs at Jimma Fana FM 98.1 in Jimma, Ethiopia | OMICS International| Abstract
ISSN: 2165-7912

Journal of Mass Communication & Journalism
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  • Research Article   
  • J Mass Communicat Journalism 2017, Vol 7(6): 351
  • DOI: 10.4172/2165-7912.1000351

Audiences Perceptions of Informative Programs at Jimma Fana FM 98.1 in Jimma, Ethiopia

Alemayehu Negash1, Getaw Girma2 and Netsanet Jemal3*
1Applied Linguistics and Development (ALD), Coordinator of CBE and Partnership, CSSH, Jimma University, Jimma, Ethiopia
2Department of English Language and Literature, Jimma University, Jimma, Ethiopia
3Jimma Fana FM Radio Station, , Jimma, Ethiopia
*Corresponding Author : Netsanet Jemal, Jimma Fana FM Radio Station, Ethiopia, Tel: +251-0917010380, Email: [email protected]

Received Date: Jun 20, 2017 / Accepted Date: Oct 20, 2017 / Published Date: Oct 23, 2017

Abstract

The main objective of this study was to assess audiences’ perceptions towards informative programs broadcasted from Jimma Fana FM 98.1 radio station in Jimma, Ethiopia. Cross-sectional research design was used in the study as a research design. Primary data were collected from 218 respondents using questionnaire and focus group discussions. The collected data were analyzed using quantitative and qualitative methods of data analysis. The finding of the study revealed that audiences had very good perceptions towards informative programs broadcasted from Jimma Fana FM 98.1. Finally, conclusions and recommendations were given on the basis of the above finding.

Keywords: Perceptions; Informative programs Jimma Fana FM 98.1 Radio station; Ethiopia

Citation: Negash A, Girma G, Jemal N (2017) Audiences Perceptions of Informative Programs at Jimma Fana FM 98.1 in Jimma, Ethiopia. J Mass Communicat Journalism 7: 351. Doi: 10.4172/2165-7912.1000351

Copyright: © 2017 Negash A, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

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