Changing Paradigms of Media Landscape in the Digital Age
Department of Communication and Media, DA-IICT University, Near Indroda, Gandhinagar, Gujarat, India
- *Corresponding Author:
- Dr. Vineet Kaul
Department of Communication and Media
DA-IICT University, Near Indroda
Gandhinagar, Gujarat, India
Tel: 091- 9825934642
E-mail: [email protected]
Received Date: November 28, 2011; Accepted Date: February 03, 2012; Published Date: February 05, 2012
Citation:Kaul V (2012) Changing Paradigms of Media Landscape in the Digital Age. J Mass Communicat Journalism 2:110. doi:10.4172/2165-7912.1000110
Copyright: © 2012 Kaul V. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Digital technologies have fundamentally altered the nature and function of media in our society, reinventing ageold practices of public communication and at times circumventing traditional media and challenging its privileged role as gatekeepers of news and entertainment. We know the world is changing. And we believe research needs to change too. This article discusses how new media landscape has irrevocably altered how people interact with each other, how communities are formed, how opinions are shared. This landscape is technology-led and technologyenabled, and has occasioned key shifts in the way consumers think about the world around them and about brands. The article aims to explore and understand the impact of digital technology on our traditional media and find out how these technologies are enabling media professionals around the world in their respective areas. The focus is also on the usage of digital technology in mass media and its impacts on our society and the future of new technology.