Claims of Global B-Schools: A Stethoscopic StudyDulababu T*
Alliance School of Business, Alliance University, Chikkahagade Cross, Chandapura, Anekal Main Road, Anekal, Bengaluru , Karnataka, India
- *Corresponding Author:
- Dulababu T
Alliance School of Business, Alliance University
Chikkahagade Cross, Chandapura
Anekal Main Road, Anekal
Bengaluru, Karnataka, India
E-mail: [email protected]
Received date: April 14, 2017; Accepted date: April 21, 2017; Published date: April 28, 2017
Citation: Dulababu T (2017) Claims of Global B-Schools: A Stethoscopic Study. J Account Mark 6: 231. doi: 10.4172/2168-9601.1000231
Copyright: © 2017 Dulababu T. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
A slogan a group of words used to create an effective message. It is also called as punch line. It is an important part of advertisement. Slogans are usually made in short but in rhyme so that the readers or audience can recall easily and quickly. Further most of the slogans carry a message to make customers understand and feel the benefit which is called key factor. This research paper is aimed to determine the most likely (optimum) size of the slogans, significance of rhyme factor in designing a slogan and the most desirable content (key benefit) to deliver through the slogans.