alexa Communicating Climate Change Using Community Radios | OMICS International
ISSN: 2376-0214

Journal of Biodiversity, Bioprospecting and Development
Open Access

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Review Article

Communicating Climate Change Using Community Radios

Indira Srinivasan Mannar*
Head CSR, Thoran Technologies pvt Ltd, Hyderabad, AP, India
*Corresponding Author : Mannar Indira Srinivasan
Head CSR, Thoran Technologies pvt Ltd
Hyderabad, AP, India
Tel: 91-94900752416
E-mail: [email protected]
Received April 09, 2014; Accepted May 13, 2014; Published May 29, 2014
Citation: Indira SM (2014) Communicating Climate Change Using Community Radios. J Biodivers Biopros Dev 1:114. doi:10.4172/2376-0214.1000114
Copyright: © 2014 Indira SM, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

Abstract

Climate change is one of the serious threats that the humanity is facing during the twenty first century and mass communication channels should go beyond their conventional roles of providing education, information and entertainment at a time when the humanity is confronting a serious challenge. Rising carbon emissions leading to global warming is resulting in unexpected changes in the climate and itis responsible for rising temperature, rise in sea levels, shrinking of river beds, and frequent outbursts of cyclones or postponement of rains. At a time when the mainstream public and private media are abscessed with the market driven messages or sensational political news, the role of community media, voicing the concerns of unheardis gaining significance. At a time when the majority living at grassroots are vulnerable to the phenomena called ‘climate change’, alternative, community level medium goes a long way in delivering climate change messages to the people at local levels.

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