alexa Communicating Intangible Value. The Case of Contemporar
ISSN: 2151-6200

Arts and Social Sciences Journal
Open Access

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Communicating Intangible Value. The Case of Contemporary Art

Andrea Pitasi*

DEA – Department of Management & Business Administration, University “Gabriele d’Annunzio” Chieti and Pescara, Viale Pindaro 42, Pescara 65127, Italy

*Corresponding Author:
Dr Andrea Pitasi
DEA – Department of Management & Business Administration
University “Gabriele d’Annunzio” Chieti and Pescara
Viale Pindaro 42, Pescara 65127, Italy
Tel: +348-3895093
E-mail: [email protected]

Received date: July 08, 2014; Accepted date: September 06, 2014; Published date: September 17, 2014

Citation: Pitasi A (2014) Communicating Intangible Value. The Case of Contemporary Art. Arts Social Sci J 5:75. doi: 10.4172/2151-6200.100075

Copyright: © 2014 Pitasi A. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.




The aim of this paper is to analyze the phenomenon of dematerialization of art, which is increasingly evident. This phenomenon of increasing abstraction is emerging in complex evolutionary systems of communication in multiple forms (from the presumed real economy to finance, from human resources management to the expansion of intellectual capital formalized in trademarks, patents, licenses, copyrights, etc.,). The abstraction of contemporary art reflects a complex phenomenon that can be defined as hypercitizenship in the sense that the levels of observational and operational expertise required for a system to evolve autopoietically are increasingly sophisticated in terms of the four characteristics featuring hypercitizenship: cosmopolitanism, entrepreneurship, scientificity and social autonomy, as compared to the specifics of the art system.


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