Communication Media in SMEs: Measuring Adaptation Factor Using Mixed Method Paradigm
- *Corresponding Author:
- Majid A. Dehkordi
Graduate School of Commerce and Management
Hitotsubashi University, Tokyo, Japan
E-mail: [email protected]
Received date: January 19, 2012; Accepted date: April 28, 2012; Published date: April 30, 2012
Citation: Dehkordi MA, Yonekura S, Khansefid N (2012) Communication Media in SMEs: Measuring Adaptation Factor Using Mixed Method Paradigm. J Telecommun Syst Manage 1:103. doi: 10.4172/2167-0919.1000103
Copyright: © 2012 Dehkordi MA, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
The uniqueness of this research lies in its effort of exploring the communication and media adaptation in Small and Medium tourism Enterprises. Literature is reviewed from both qualitative and quantitative perspectives. The mixed approach was used and on the basis of this review some research hypotheses are formulated. Data for the qualitative section was collected from semi-structured reviews with 13 managers of tourism companies. The results fill a gap in the literature, particularly in media research and provide evidence and support for hypotheses.